Mighty Canary
Analytics & data teams thrive when they are discovering insights. But most spend 30% of their time answering the same user questions. Mighty Canary was designed to get data teams back to doing the work they love.
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Analytics & data teams thrive when they are discovering insights. But most spend 30% of their time answering the same user questions. Mighty Canary was designed to get data teams back to doing the work they love.
I came to Mighty Canary at the invitation of two of the most brilliant (and humble) folks I've had the honor to work with. Both had founded previous ventures including Austin tech success stories like Motive and Spiceworks (my first tech gig!).
Mighty Canary is the earliest-stage startup I've had the opportunity to work with. I love wearing a lot of hats, and here, I've had no lack of them to wear! Many of these have been well-worn and comfortable. For example, we have spent hours on discovery calls and spoken with dozens of users which has been fun and familiar. I've also done all of the UX and UI design for both the product and our website.
In addition to these familiar roles, I've had an opportunity to exercise muscles I haven't used in a long time. I've set up and tracked ad campaigns, recorded training and brand videos, and instrumented our product and website. I have also written much of our marketing copy.
Some skills are entirely new and have demanded a lot of me. These included helping define a go-to-market strategy, crafting pitch decks for investors, and deploying our CRM.
In the end, I'd be hard-pressed to remember a time in my career when I've worked harder, learned more, or had more fun.
Before moving to fidelity comps, we spent a lot of time at the ol' drawing board. Here are just a few examples of the many whiteboard sessions, user stories, wireframes, fidelity comps, and prototypes that were a part of the process.
In addition to product design, I played an active role in all of our marketing efforts. Part of the challenge was defining our brand, both visually and through our voice. I also had a chance to create, film, edit and voice a handful of videos to explain and market Mighty Canary.